LAURENT FERRIER Taiwan Event Recap

Event Time: November 22nd -23rd, 2024

From November 22nd to 23rd, Laurent Ferrier’s visit to Taiwan under the exclusive representation of Swiss Prime Brands Ltd. marked a significant milestone for the brand. The visit celebrated Laurent Ferrier’s official entry into the Taiwan market, showcasing its timeless elegance and horological mastery. 

The highlight was the press event on November 22nd at W Hotel, where leading media attended a dynamic brand presentation, watch appreciation session, and insightful group interviews. These activities unveiled the brand’s vision and its strategic partnership with King’s Sign, drawing widespread acclaim. 

On November 23rd, the VIP watch appreciation event at King’s Sign offered an exclusive experience for collectors and connoisseurs. Through intimate sessions, guests explored Laurent Ferrier’s iconic timepieces, fostering a deeper connection with the brand. The visit successfully cemented Laurent Ferrier’s presence in Taiwan’s watch community and set the stage for its future growth in the region.”