SwissPrimeBrands celebrated its 10th anniversary with the grand event "WATCH BEYOND" from June 19 to June 22, 2024, at the W Hotel in Taipei.

The “Watch Beyond” event featured a range of activities, including watch exhibitions, workshops, and exclusive gatherings for dealers and collectors.

On the opening day, five exclusive limited-edition watches were revealed, crafted by Moritz Grossmann, Lang & Heyne, LAINE, and Schwarz Etienne, showcasing their exceptional craftsmanship. The event was attended by Taiwanese media, prominent dealers from Taiwan, as well as dealers and collectors from Japan and Hong Kong media.

Special workshops were offered by the brands, including a hands-on watchmaking experience by Moritz Grossmann and a dial-making session by Lang & Heyne.

All the participating brands, including Romain Gauthier, Laurent Ferrier, LAINE, Schwarz Etienne, Voutilainen, Moritz Grossmann, Lang & Heyne, Carl F. Bucherer, and FOPE, showcased their collections at their brand corners. The brands were represented by their CEOs, brand managers, and craftsmen/women, giving attendees a unique opportunity to connect with them.

Additionally, the event marked the debut of the Italian jewelry brand FOPE in Taiwan, already successfully represented in Japan, known for its signature Flex’it technology, providing a luxurious daily wear experience. Attendees had the opportunity to explore FOPE’s exquisite collections alongside the watch displays.

This gathering underscored SwissPrimeBrands’ commitment to promoting the artistry of independent watchmaking and luxury jewelry, fostering deeper connections within the community.

SwissPrimeBrands would like to extend its heartfelt thanks to all the collectors, dealers, media, brands, and friends for their support during the past 10 years.

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